This book is about start ups. And zero to one is used as adjective for creating something new from scratch and not incremental changes to existing things. Author of this book Peter Thiel was the founder of PayPal, he built a successful product, scaled it and sold it at a higher valuation. How he could do this and what principles worked for him ( and would work for everyone else) is recorded in this book. The team he had built for PayPal now is known as ‘PayPal Mafia’ and went on further to build successful companies like LinkedIn.
If you are fascinated with how to commercialise an idea, build a team, build a product and scale it to become profitable and a monopoly in its segment, you must read this book. Author not only built PayPal but now as an investor, he is completely immersed into startup world, so his ideas are market tested. There are multiple videos available on the web where this author discusses similar topics. But at the end you can’t avoid appreciating this author and ultimately buy this book and read cover to cover.
I felt I should have read this earlier which would have helped me improve my judgment on my investments and fare better. But it is never late and he has made me realise I cannot ignore the startup world and how they work and if possible participate in their growth story when time comes.
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