For sure, Google is not a regular company. They build tech products but earn their revenue from advertising. And the money is ploughed back to build new products which in the beginning look like a crazy idea which is impossible to implement. But then you start seeing it becoming a reality. This is how search engine to google maps got built and the new product line seems to be never ending.
Definitely they have an unconventional thinking process and execution. Their work culture, the kind of people they hire, the way they make their decisions, their communication strategy, innovation process, ways to monetise their products all are different. How about learning that from those who run the company? Then this is the book for you. Eric Schmidt served as CEO and Jonathan Rosenberg who was VP of product development, both seasoned professionals, came as outsiders when the company was in formative stage and the took it to the scale it has reached now tell how all of it happened through this book.
Founders of the company had set the stage for the culture and the hiring process. These two authors got assimilated, internalized it and then scaled it. The process of it, pitfalls, what worked well and what didn’t, what were their learning’s on the path are discussed in this book in detail.
Very interesting and different ways to approach to do the business makes Google a top ranked company and the system they have built ensures it continues to do so for a foreseeable future.
No comments:
Post a Comment